course summary.
clarifying your mission & vision.
identifying your brand story.
naming key market differentiators.
how to name your business.
expert advice: charlotte katona’s hot tips for new business owners.
how to set up your biz legally: trademarks & insurance.
how to track inventory and set up accounting.
cogs, pricing, profit planning, + tracking metrics.
expert advice: jason segel’s hot tips for operations.
suppliers, sourcing & product testing.
curating product lines & collections.
market research & sampling.
expert advice: emily knecht’s hot tips for product development.
logos, labels, photos & packaging.
setting up your website & sales channels.
building your email list & customer retention.
social media basics.
expert advice: bre holmes' hot tips for social media.
wholesaling & selling on third party platforms.
how to get into pop ups & boutiques.
facebook & instagram shopping.
building your seo.
agency tips: setting up google ad buying.
expert advice: jen rea's hot tips for marketing and seo.
